According to LinkedIn, what are 2 ways to improve your targeting strategy?

Reach and relevance

Awareness and conversion

Impressions and clicks

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Explanation: According to LinkedIn, Reach and relevance are two essential factors for improving your targeting strategy. ‘Reach’ refers to the number of unique individuals who see your ad, while ‘relevance’ emphasizes the importance of delivering tailored messages to the right audience segments based on their interests, demographics, and behaviors. By focusing on maximizing reach to a relevant audience subset, advertisers can enhance the effectiveness and impact of their campaigns, ensuring that their messages resonate with the intended audience and drive meaningful engagement. This dual approach of expanding reach while maintaining relevance enables advertisers to optimize their targeting strategy for maximum impact and efficiency on the LinkedIn platform. Conversely, options like Awareness and conversion or Impressions and clicks do not directly address the nuances of targeting strategy but rather focus on broader campaign objectives or performance metrics. Therefore, Reach and relevance accurately represent the two key components emphasized by LinkedIn to improve targeting strategy.

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