Ads featuring human faces are up to 11x more likely to be noticed.



Certification program: 👉

Explanation: True. Incorporating human faces into ads can significantly enhance their visibility and effectiveness. Humans are naturally drawn to faces, and including them in advertising can capture attention more effectively than ads without faces. Research suggests that ads featuring human faces are not only more likely to be noticed but also more likely to be remembered and positively received by viewers. This phenomenon is attributed to the innate human tendency to seek out and engage with facial expressions, emotions, and social cues. Furthermore, faces in ads can foster a sense of connection and relatability, making the brand more approachable and trustworthy to the audience. Therefore, leveraging human faces in ads can be a powerful strategy for maximizing visibility, engagement, and ultimately, the effectiveness of advertising campaigns.

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