Alexander wants to see if he is driving the buying committee to his company's website. How would he be able to see that data? Select all that apply.
Use Audience Insights to examine the Industry, Job Function, and Seniority
Install the LinkedIn Insight Tag on his website
Leverage the LinkedIn Audience Network to reach people on LinkedIn
Post a survey on his LinkedIn Page
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Explanation: The selected answers are ‘Use Audience Insights to examine the Industry, Job Function, and Seniority’ and ‘Install the LinkedIn Insight Tag on his website.’ To determine whether he is effectively driving the buying committee to his company’s website, Alexander can utilize Audience Insights and the LinkedIn Insight Tag. Audience Insights provides valuable data on the demographics, job functions, and seniority levels of visitors to his website, allowing him to assess whether the buying committee is among the site’s visitors. Additionally, by installing the LinkedIn Insight Tag on his website, Alexander can track the actions and behaviors of LinkedIn members who visit his site, including members of the buying committee. This tag enables him to measure the effectiveness of his LinkedIn advertising campaigns in driving relevant traffic to his website and engaging with the target audience. Leveraging these tools provides Alexander with valuable insights into the composition and behavior of visitors to his website, empowering him to optimize his marketing strategies and better target the buying committee with relevant content and messaging. Therefore, utilizing Audience Insights and installing the LinkedIn Insight Tag on his website are effective methods for Alexander to track and analyze data related to the buying committee’s engagement with his company’s website.
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