Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn Page?

Start posting immediately

Start a two-way conversation based on the hashtag feed

Define her goals to inform her content strategy

Let her Page build a follower base of customers before she makes her first post

Certification program: 👉

Explanation: Define her goals to inform her content strategy is the correct approach. Before creating a LinkedIn Page, Alexandra should establish clear and achievable goals that align with her company’s overall objectives. These goals could include increasing brand awareness, driving website traffic, generating leads, or fostering community engagement. By defining her goals upfront, Alexandra can develop a tailored content strategy that resonates with her target audience and helps her achieve measurable outcomes. This strategy may involve creating compelling content, identifying relevant hashtags, engaging with followers, and leveraging LinkedIn’s features to maximize her Page’s impact. Ultimately, aligning her content strategy with her goals ensures that Alexandra’s LinkedIn Page serves as an effective tool for achieving her company’s broader objectives.

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