Alfred is thinking about including video in his content strategy. Select three ways he can leverage video.

Pre, during, and post events coverage

Product demos

One-size-fits-all approach videos

Sales pitch videos

Brand stories

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Explanation: False. Contrary to the assumption that emojis are ineffective on LinkedIn due to its professional nature, research and practical experience demonstrate their efficacy in enhancing engagement and conveying emotion or tone in posts. While LinkedIn is indeed a platform primarily focused on professional networking and content, the inclusion of emojis can humanize posts, making them more relatable and attention-grabbing. Emojis have become a universal language of expression across various digital platforms, including social media, and using them strategically can help LinkedIn users connect with their audience on a more personal level. When used appropriately and in moderation, emojis can complement the message of a post, making it stand out amidst the sea of text-based content on the platform. Moreover, studies have shown that posts with emojis tend to receive higher engagement rates, indicating that they are effective tools for driving interaction and fostering meaningful connections on LinkedIn. Therefore, the statement that emojis are ineffective on LinkedIn is false, as they can contribute positively to the effectiveness and impact of posts on the platform.

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