Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.
Company Targeting
Website Retargeting
Contact Targeting
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Explanation: The correct answers are ‘Company Targeting’ and ‘Contact Targeting.’ Ana’s goal of expanding her reach beyond her current audience can be effectively achieved through these Matched Audience options. ‘Company Targeting’ allows Ana to target individuals who work at specific companies, enabling her to reach a new audience segment that may be relevant to her business or offerings. By targeting employees of particular companies, Ana can extend her reach to individuals who may not be directly connected to her current audience but still fit her target demographics or have similar interests. Similarly, ‘Contact Targeting’ enables Ana to reach users who are already in her CRM database or have engaged with her brand through email lists, customer databases, or other contact information sources. By targeting these contacts directly, Ana can nurture existing relationships, re-engage past customers or leads, and expand her reach to individuals who have already shown an interest in her products or services. Therefore, both ‘Company Targeting’ and ‘Contact Targeting’ are suitable options for Ana to consider when looking to expand her reach beyond her current audience, as they provide opportunities to connect with new individuals who align with her target market or have expressed previous interest in her brand.
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