Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
Audience Expansion
Lead Gen Forms
Website Retargeting
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Explanation: The selected answer option, Audience Expansion, is the correct strategy for Andrea to consider if she aims to reach more members with similar professional characteristics. Audience Expansion helps broaden the reach of her campaigns by automatically including additional LinkedIn members who share characteristics with her target audience, such as job title, skills, or company size. This feature leverages LinkedIn’s algorithm to identify and include relevant users beyond the initial targeting parameters, thereby increasing the campaign’s potential reach while maintaining relevance to Andrea’s objectives. Lead Gen Forms and Website Retargeting, on the other hand, are not directly related to expanding the audience based on professional characteristics. Lead Gen Forms are designed for capturing lead information through form submissions, while Website Retargeting focuses on re-engaging users who have previously visited Andrea’s website. Therefore, these options are not suitable for reaching more members with similar professional characteristics, making Audience Expansion the correct choice for her campaign goals.
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