Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
Leverage company list targeting
Use website demographics data to target the buying committee
Use the LinkedIn Audience Network to reach professionals on mobile apps and websites beyond LinkedIn
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Explanation: The selected answers, ‘Leverage company list targeting,’ ‘Use website demographics data to target the buying committee,’ and ‘Use the LinkedIn Audience Network to reach professionals on mobile apps and websites beyond LinkedIn,’ are all appropriate targeting methods for Anika’s brand awareness campaign aimed at reaching a broad audience. Leveraging company list targeting enables Anika to target specific companies or organizations relevant to her campaign, allowing her to tailor her messaging and reach decision-makers within those companies. Utilizing website demographics data to target the buying committee ensures that Anika’s campaign reaches professionals who visit her website, providing valuable insights into their interests and behaviors. Additionally, using the LinkedIn Audience Network extends the reach of Anika’s campaign beyond the LinkedIn platform, enabling her to connect with professionals on various mobile apps and websites, thereby increasing the campaign’s visibility and engagement. By exploring these targeting methods, Anika can effectively expand the reach of her brand awareness campaign and connect with a diverse audience across different channels and platforms, ultimately maximizing its impact and effectiveness.
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