Aria manages her company’s LinkedIn organic strategy separately from the paid media team because that leads to higher conversions and lower costs per conversion.
False
True
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Explanation: The statement is False. Aria managing her company’s LinkedIn organic strategy separately from the paid media team doesn’t necessarily lead to higher conversions and lower costs per conversion. In fact, integrating organic and paid strategies often yields better results. When organic and paid efforts are coordinated, they can reinforce each other, leading to synergistic effects. For example, organic content can create awareness and engagement among the audience, making them more receptive to paid advertisements when they encounter them. On the other hand, paid media can amplify the reach of organic content, ensuring it reaches a broader audience and drives more traffic. Additionally, aligning organic and paid strategies allows for consistent messaging and branding across all touchpoints, which enhances overall campaign effectiveness. Therefore, rather than managing them separately, integrating organic and paid strategies can maximize outcomes by leveraging the strengths of each approach.
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