Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn's best practice?
No, LinkedIn recommends no fewer than 4,000 email contacts
Yes, LinkedIn recommends at least 5,000 email contacts
No, LinkedIn recommends a minimum of 10,000 email contacts
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Explanation: The correct answer is ‘No, LinkedIn recommends a minimum of 10,000 email contacts.’ Carlos’ plan to use 5,000 email contacts for his Contact Targeting campaign falls short of LinkedIn’s recommended minimum threshold. LinkedIn suggests having at least 10,000 email contacts for such campaigns to ensure optimal reach and effectiveness. This recommendation is based on statistical significance and the platform’s algorithms, which work more effectively with larger sample sizes. With a larger pool of contacts, LinkedIn can better match and target users who are present on the platform, increasing the chances of reaching the intended audience and achieving campaign objectives. Therefore, adhering to LinkedIn’s best practices by aiming for a minimum of 10,000 email contacts would likely yield better results for Carlos’ campaign in terms of reach, engagement, and overall performance.
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