Define a Marketing Qualified Lead (MQL).

The estimated customer base available

The number of contacts received through forms

A person who is more likely to become a customer

A sales person who identifies leads

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Explanation: The correct answer is ‘A person who is more likely to become a customer.’ A Marketing Qualified Lead (MQL) refers to an individual who has been identified as having a higher likelihood of becoming a customer based on their engagement with marketing efforts and their fit with the ideal customer profile. Unlike a Sales Qualified Lead (SQL), which has been vetted and deemed ready for direct sales engagement, an MQL is still in the earlier stages of the buyer’s journey but has demonstrated interest or intent that suggests they may be receptive to further marketing efforts. MQLs are typically identified through various criteria such as website visits, content downloads, email opens, or social media engagement, indicating their engagement with the brand and their potential interest in the products or services offered. By focusing on MQLs, marketing teams can prioritize their efforts on nurturing and engaging with leads who are more likely to convert into customers, allowing for more targeted and efficient lead management and conversion strategies. Therefore, defining an MQL as a person who is more likely to become a customer accurately captures the essence of this lead qualification stage, emphasizing the importance of identifying and prioritizing leads with the greatest potential for conversion and revenue generation.

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