Which of the following expressions make your copy relatable and can compel a user to click? Select all that apply.
‘We are experts…’
‘Discover a new opportunity…’
‘We hope you like our solution…’
‘How to…’
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Explanation: The expressions ‘Discover a new opportunity…’ and ‘How to…’ are effective in making copy relatable and compelling users to click. These expressions evoke curiosity and offer potential value to the user. ‘Discover a new opportunity…’ suggests that the user will uncover something valuable or beneficial, sparking their interest and prompting them to learn more by clicking. Similarly, ‘How to…’ implies that the content will provide practical insights, tips, or instructions on accomplishing a specific task or achieving a desired outcome, enticing users to click for valuable information or solutions. In contrast, expressions like ‘We are experts…’ and ‘We hope you like our solution…’ focus more on self-promotion and may not resonate as strongly with users, as they prioritize the brand’s perspective rather than addressing the user’s needs or interests directly. Therefore, the selected answers effectively utilize language that resonates with users and compels them to click by offering potential value and addressing their curiosity or informational needs.
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