William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
Audience Expansion
The OR feature
Forecasted audience
LinkedIn Audience Network
Suggested targeting
The AND feature
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Explanation: William should consider using Audience Expansion, The OR feature, Forecasted audience, LinkedIn Audience Network, and Suggested targeting to increase his reach. Audience Expansion broadens the targeting criteria to include similar audiences, thereby expanding the potential reach of the campaigns to users who share characteristics with the existing target audience. The OR feature allows advertisers to target users who meet at least one of the specified criteria, widening the audience pool and increasing the likelihood of reaching more users. Leveraging the Forecasted audience feature provides insights into the estimated reach of the campaign based on the selected targeting criteria, helping William assess the potential impact of his campaigns and adjust targeting parameters as needed to reach a larger audience. Additionally, utilizing the LinkedIn Audience Network extends the reach of campaigns beyond the LinkedIn platform to include third-party publisher sites within the network, increasing exposure to a broader audience. Lastly, leveraging Suggested targeting provides recommendations for additional targeting options based on campaign objectives and audience characteristics, enabling William to refine his targeting strategy and reach more relevant users. Therefore, by implementing these tactics, William can effectively increase the reach of his campaigns and improve their overall performance.
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