Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?

Programmatic sales model

Guaranteed sales model

Cost per thousand impressions sales model

Search advertising sales model

Certification program: 👉 Microsoft Advertising Native & Display certification

Explanation: The correct answer is Programmatic sales model. In the scenario described, Contoso Investments is bidding for individual display impressions in real-time auctions, which aligns with the characteristics of the programmatic sales model. Programmatic advertising involves the automated buying and selling of ad impressions through real-time bidding (RTB) platforms. In this model, advertisers like Contoso Investments can bid for ad inventory on various websites or apps in milliseconds, targeting specific audiences based on data and algorithms. The auction process happens in real-time, allowing advertisers to bid on impressions as they become available, ensuring efficient and targeted ad placements. Unlike the Guaranteed sales model, where ad inventory is sold in advance at a fixed price, or the Cost per thousand impressions sales model, which charges advertisers based on the number of impressions served, the programmatic sales model offers flexibility and efficiency by allowing advertisers to bid for impressions on a per-impression basis. Therefore, understanding the dynamics of programmatic advertising and real-time bidding is essential for advertisers like Contoso Investments to effectively navigate and capitalize on the opportunities presented by the programmatic sales model in the display advertising ecosystem.

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