Which elements are mandatory when setting up your Microsoft Audience Network Ad?
Business name
Long headline
URL
Image or video
Certification program: 👉 Microsoft Advertising Native & Display certification
Explanation: The correct answer is Business name, Long headline, URL, and Image or video. These elements are mandatory when setting up a Microsoft Audience Network ad. The Business name identifies the advertiser and establishes brand recognition, crucial for establishing trust and credibility with the audience. The Long headline serves as the primary text of the ad, capturing the audience’s attention and conveying the main message or offer. The URL directs users to the advertiser’s website or landing page, facilitating engagement and conversions. Finally, the Image or video enhances the visual appeal of the ad, making it more engaging and compelling for the audience. By including these mandatory elements in their Microsoft Audience Network ads, advertisers can create impactful and effective ad campaigns that drive engagement, clicks, and conversions. Therefore, understanding the importance of these elements and ensuring their inclusion is essential for advertisers to create successful ad campaigns on the Microsoft Advertising Native & Display platform.
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