Which of the following can you apply to your Microsoft Audience Network campaign?
Sitelink extensions
Remarketing lists
Dynamic text insertion
Ad customizers
Certification program: 👉 Microsoft Advertising Native & Display certification
Explanation: The correct answer is Remarketing lists. Remarketing lists allow advertisers to target users who have previously interacted with their website, app, or ads, presenting an opportunity to re-engage with these users and drive conversions. By applying remarketing lists to a Microsoft Audience Network campaign, advertisers can strategically target these past visitors as they browse websites and apps within the Microsoft Audience Network. This targeting capability enables advertisers to deliver personalized and relevant ads to users based on their previous interactions, increasing the likelihood of conversion and maximizing the effectiveness of their ad campaigns. Utilizing remarketing lists in Microsoft Audience Network campaigns empowers advertisers to reach high-intent audiences who have already shown interest in their products or services, ultimately driving better campaign performance and ROI. Therefore, understanding how to apply remarketing lists to Microsoft Audience Network campaigns is crucial for advertisers seeking to leverage audience targeting strategies and achieve their advertising goals effectively on the Microsoft Advertising Native & Display platform.
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