Which video ad type appears in the video player pre-roll, mid-roll, or post-roll?
Both
Outstream
In-stream
Certification program: 👉 Microsoft Advertising Native & Display certification
Explanation: The correct answer is ‘In-stream.’ In-stream video ads appear within the video player before (pre-roll), during (mid-roll), or after (post-roll) the video content that users are intending to watch. This ad format allows advertisers to reach their target audience in a highly engaging manner by integrating their ads seamlessly into the video content experience. Pre-roll ads appear before the main video content starts, mid-roll ads are inserted during breaks within the video, and post-roll ads are displayed after the main video content concludes. In-stream video ads typically command high levels of user attention since they are presented within the context of the video content that users have actively chosen to consume. By leveraging in-stream video ads, advertisers can effectively capture users’ attention, convey their brand message, and drive engagement or conversions. Conversely, outstream video ads do not appear within the video player but are instead displayed outside of the video content, such as within articles or in-feed placements. Therefore, the selected answer option accurately identifies in-stream video ads as the ad type that appears in the video player pre-roll, mid-roll, or post-roll, highlighting their effectiveness in capturing audience attention and delivering impactful brand messaging within the video content viewing experience.
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