You are advertising multiple new hair products your salon has begun to sell. Your goal is to boost the amount of traffic to your site to showcase these products. Which of the following bid models should you use to achieve this?
CPC
CPV
CPM
Certification program: 👉 Microsoft Advertising Native & Display certification
Explanation: The correct bid model for advertising multiple new hair products with the goal of boosting traffic to the salon’s website to showcase these products is CPV (Cost Per View). CPV is the ideal bid model in this scenario because it charges advertisers based on the number of times their video ad is viewed or engaged with by users, such as when a user watches a certain portion of the video or interacts with it in some way. Given that the salon aims to showcase its new hair products, utilizing CPV bidding allows them to prioritize engagement and ensure they are only paying for views or interactions with their video ad, aligning with their goal of boosting traffic to their website. CPV bidding is particularly effective for video ad campaigns as it emphasizes user engagement and allows advertisers to effectively measure the success of their campaigns in terms of video views and interactions. Conversely, CPC (Cost Per Click) and CPM (Cost Per Mille) bidding models may not be as suitable for achieving the salon’s goal of boosting traffic to their site, as CPC focuses on clicks rather than views, and CPM charges advertisers based on the number of ad impressions served, which may not directly correlate with engagement or traffic generation. Therefore, leveraging CPV bidding enables the salon to optimize their advertising budget and achieve their goal of driving traffic to their website to showcase their new hair products effectively within the Microsoft Advertising Native & Display context.
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