Cathleen wants to check that her Universal Event Tracking (UET) tag is functioning correctly on the website, 'Cathleen's Musical Instruments'. Which of the following options would enable Cathleen to do this? Select all that apply.
Adding the UET Tag Helper browser extension into the Edge browser.
Adding the UET Tag Helper browser extension into the Opera browser.
Adding the UET Tag Helper browser extension into the Safari browser.
Adding the UET Tag Helper browser extension in to the Chrome browser.
Certification program: 👉 Microsoft Search Advertising learning path certification
Explanation: The correct answers are Adding the UET Tag Helper browser extension into the Edge browser and Adding the UET Tag Helper browser extension into the Chrome browser. The UET Tag Helper browser extension is a tool provided by Microsoft Advertising that helps advertisers verify if their Universal Event Tracking (UET) tags are correctly implemented on their website. By adding the extension to compatible browsers such as Edge and Chrome, advertisers like Cathleen can easily validate that the UET tag is installed properly and is actively tracking conversions and events on their website. The extension allows users to see if tags are firing correctly, troubleshoot any issues, and ensure that the tracking data is being accurately collected. This validation process is crucial for advertisers to ensure the effectiveness of their tracking setup and make informed decisions about their advertising campaigns based on accurate data. Therefore, selecting the options that involve adding the UET Tag Helper extension to Edge and Chrome browsers enables Cathleen to efficiently check the functionality of her UET tag on her website, ‘Cathleen’s Musical Instruments’.
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