Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement? Select one option.

Dynamic search ads

Audience targeting

Conversion tracking

Remarketing audiences

Certification program: 👉 Microsoft Search Advertising learning path certification

Explanation: The correct answer is Conversion tracking. For Contoso Clothing to effectively monitor and measure the success of their advertising campaigns on Microsoft Advertising, implementing Conversion tracking is essential. Conversion tracking enables advertisers to track specific actions or conversions that occur on their website after a user clicks on their ad, such as making a purchase, signing up for a newsletter, or completing a form. By installing a conversion tracking tag provided by Microsoft Advertising on their website, Contoso Clothing can accurately attribute conversions back to the ads that drove them, gaining valuable insights into the performance and ROI of their campaigns. This data empowers Contoso Clothing to optimize their ad targeting, bidding strategy, and ad creative to drive more conversions and maximize their advertising investment effectively. Additionally, conversion tracking provides valuable metrics such as conversion rate, cost per conversion, and return on ad spend (ROAS), allowing Contoso Clothing to make informed decisions and refine their advertising strategies to achieve their business objectives efficiently. Overall, by implementing conversion tracking, Contoso Clothing can track and analyze the impact of their Microsoft Advertising campaigns on driving online sales and ultimately optimize their marketing efforts for greater success.

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