Which of the following are the three stages of Microsoft Advertising search partner optimization? Select all that apply.
Define the KPI you want.
Access the publisher report to identify and exclude domains with poor performance on the desired KPI.
Run the publisher report and exclude process weekly for four-to-six weeks.
Certification program: 👉 Microsoft Search Advertising learning path certification
Explanation: The selected answers, ‘Define the KPI you want,’ ‘Access the publisher report to identify and exclude domains with poor performance on the desired KPI,’ and ‘Run the publisher report and exclude process weekly for four-to-six weeks,’ are all correct. These represent the three stages of Microsoft Advertising search partner optimization. Firstly, defining the Key Performance Indicator (KPI) sets a clear goal for the optimization process, such as improving click-through rate (CTR) or reducing cost per acquisition (CPA). Secondly, accessing the publisher report allows advertisers to identify specific partner domains that may be underperforming based on the defined KPI. This step involves analyzing data to pinpoint which partner domains are contributing to poor performance metrics. Finally, running the publisher report and exclusion process weekly for four-to-six weeks enables advertisers to continually monitor and refine their optimization efforts. By regularly reviewing performance data and excluding underperforming partner domains, advertisers can gradually improve the overall effectiveness of their search partner campaigns, ultimately maximizing their return on investment (ROI) and achieving their advertising objectives.
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