Which of the following will not import using the Google Import tool? Select one option.
Text ads
Automated rules
Labels
Structured snippets
Certification program: 👉 Microsoft Search Advertising learning path certification
Explanation: The correct answer is Automated rules. The Google Import tool within Microsoft Advertising allows advertisers to efficiently transfer certain elements of their Google Ads campaigns into Microsoft Advertising, streamlining the campaign setup process. However, automated rules are not among the elements that can be imported using this tool. Automated rules are predefined conditions set by advertisers to automate campaign management tasks such as bid adjustments, budget changes, or ad scheduling based on specified criteria. These rules are specific to the Google Ads platform and are not compatible with Microsoft Advertising’s import tool. While elements such as text ads, labels, and structured snippets can be imported using the Google Import tool, automated rules require manual setup within Microsoft Advertising after the initial campaign import. Therefore, automated rules will not import using the Google Import tool, making it the correct answer in this context.
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