Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?
Product match count reporta
Product search term report
Product dimension report
Product partition report
Certification program: 👉 Microsoft Advertising Shopping certification exam
Explanation: The correct answer is Product partition report. Contoso Hair Supplies, aiming to analyze performance metrics like clicks, impressions, and conversions for individual product groups within their feed, should utilize the Product partition report. This report provides comprehensive insights into the performance of each product group defined within their shopping campaign. By examining data such as clicks, impressions, conversions, and other key performance indicators (KPIs) at the product group level, Contoso Hair Supplies can effectively evaluate the effectiveness of their product groupings, identify top-performing segments, and pinpoint areas for optimization. Moreover, the Product partition report allows for granular analysis and comparison of performance metrics across different product categories or groupings, enabling informed decision-making and strategic adjustments to enhance the overall performance and profitability of their Microsoft Advertising Shopping campaigns. Therefore, leveraging the Product partition report is essential for Contoso Hair Supplies to gain actionable insights and drive meaningful improvements in their campaign performance and ROI.
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