Which of the following statements about the redirect URL attributes in a product feed file is true?
Is the URL of the landing page where the customer eventually ends up.
The redirect link may be placed in the link or mobile link columns.
It will override URLs in the link and mobile link attribute columns.
It should eventually link to the same landing page as the link/mobile link columns.
Certification program: 👉 Microsoft Advertising Shopping certification exam
Explanation: The correct answers are It will override URLs in the link and mobile link attribute columns and It should eventually link to the same landing page as the link/mobile link columns. The redirect URL attribute serves as a crucial component within a product feed file, primarily influencing the destination where customers are directed when clicking on an ad. The first correct statement highlights that the redirect URL takes precedence over URLs specified in the link and mobile link attribute columns. This means that if a redirect URL is provided, it will be used instead of the URLs specified in the respective columns. This feature allows advertisers to dynamically update destination URLs without modifying the feed itself. The second correct statement underscores the importance of consistency between the redirect URL and the URLs specified in the link and mobile link columns. While the redirect URL may differ for various reasons such as tracking or customization, it ultimately should lead to the same landing page as specified in the link and mobile link columns to ensure a seamless user experience and accurate tracking of conversions. Therefore, understanding and properly implementing the redirect URL attribute within the product feed file is crucial for maintaining consistency in destination URLs and optimizing the effectiveness of Microsoft Advertising Shopping campaigns.
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