You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups.You decide that you want to use the advertiser's own data to target and engage their existing customers.Which audience option should you choose?

Remarketing lists

Similar audiences

In-market audiences

Custom match lists


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You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups.You decide that you want to use the advertiser’s own data to target and engage their existing customers.Which audience option should you choose?


Explanation: The selected answer option, **Custom match lists**, is correct because this option allows advertisers to use their own customer data to target and engage existing customers in a Connected TV Ad campaign. Custom match lists enable advertisers to upload first-party data, such as email addresses or customer IDs, and match it with users on the advertising platform. This allows for precise targeting of individuals who have already interacted with the brand, enabling more personalized and effective ad campaigns aimed at re-engaging existing customers. By using custom match lists, the advertiser can maximize the relevance of their ads and drive better results from their own customer base.

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