Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?

Maximize conversions

Enhanced cost per click

Target return on advertising spend

Maximize clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?


Explanation: The selected answer options, **Maximize conversions**, **Enhanced cost per click**, and **Target return on advertising spend**, are correct because they are bid strategies available in Microsoft Advertising for shopping campaigns. **Maximize conversions** is a bid strategy that automatically sets bids to help achieve the highest number of conversions within the campaign budget. **Enhanced cost per click (ECPC)** adjusts manual bids in real time to increase the chances of a conversion, making it a more flexible option for advertisers who want to maintain control over their bids while optimizing for conversions. **Target return on advertising spend (ROAS)** helps advertisers set specific goals for the return they want from their ad spend, automatically adjusting bids to achieve the desired ROAS. **Maximize clicks**, while a common bid strategy in other types of campaigns, is not typically used for shopping campaigns where the focus is more on conversions and return on investment rather than just driving traffic.

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