What are common display advertising key performance indicators?

Number of impressions delivered

Query share

Number search engine result page loads

Click-through rate


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What are common display advertising key performance indicators?


Explanation: The selected answer options, **Number of impressions delivered** and **Click-through rate**, are correct because they are common key performance indicators (KPIs) used to measure the effectiveness of display advertising campaigns. **Number of impressions delivered** refers to how often an ad is shown to users, helping advertisers understand the reach and visibility of their campaign. It is a crucial metric for assessing the overall exposure of the ad. **Click-through rate (CTR)** measures the percentage of users who click on an ad after seeing it, providing insight into how compelling and relevant the ad is to the audience. Both of these metrics are essential for evaluating the performance of display ads, with impressions measuring visibility and CTR indicating user engagement. Other options like query share and search engine result page loads are not typically associated with display advertising, but rather search campaigns.

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