How does Microsoft Advertising define impression share?

The number of times your ad is shown.

The percentage of time your ad shows up higher than your competitors.

The number of times an ad is shown divided by the total number of impressions.

The total number of impressions.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

How does Microsoft Advertising define impression share?


Explanation: The selected answer option, **The number of times an ad is shown divided by the total number of impressions**, is correct because it accurately defines impression share in Microsoft Advertising. Impression share is a metric that represents the percentage of times your ad is shown compared to the total number of opportunities for it to be shown. It is calculated by dividing the actual number of impressions your ad receives by the total possible impressions it could have received if there were no budget constraints or ad rank issues. This metric helps advertisers understand how effectively their ads are competing in the auction and how much visibility they are getting relative to the overall search volume.

Save time. Download the file and earn Microsoft Advertising Certified Expert badge in no time.

Special Offer Microsoft Advertising Roll

Special Offer Microsoft Advertising Roll. Real Exam Questions, Answers, Explanations for All 4 Certification Exams.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Microsoft Advertising Certified Expert certification exam answers with explanations file demo preview Microsoft Advertising Certified Expert certification program exam answers with explanations file preview

Were do I find this Microsoft Advertising Certified Expert certification exam?

This certification program is available on the Microsoft Advertising Labs. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides