In display advertising,what does 'M'or 'mille'indicate?

Per 1,000 million ad impressions

Per 1,000 ad impressions

Per 10,000 ad impressions

Per million ad impressions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

In display advertising,what does ‘M’or ‘mille’indicate?


Explanation: The selected answer option, **Per 1,000 ad impressions**, is correct because 'M' or 'mille' in display advertising refers to the Latin term for 'thousand.' Therefore, when discussing metrics like CPM (cost per thousand impressions), the 'M' indicates that the cost is calculated for every 1,000 ad impressions. This is a common standard in display advertising, where advertisers are charged based on how many times their ad is displayed to users, with 1,000 impressions representing the unit of measurement. It helps advertisers assess the cost-effectiveness of their campaigns in terms of exposure.

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