A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

Campaign A

Campaign B

Neither because it is a duplicate conflict.

The platform will alternate.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?


Explanation: The selected answer option, **Campaign A**, is correct because in Microsoft Advertising, when a product appears in both a high-priority campaign and a low-priority campaign, the high-priority campaign (Campaign A) will take precedence. Even though the bid in the low-priority campaign (Campaign B) is higher, the priority setting determines which campaign's ad will be shown for the relevant query. A higher bid in a lower-priority campaign does not override the higher priority setting of another campaign. Therefore, **Campaign A**, with the high priority setting, will be used for the relevant query, ensuring that the ad from the high-priority campaign is shown, regardless of the bid difference.

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