A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?
Choose an answer
Tap an option to check your answer.
Correct answer: Campaign A.
Why this is the answer
The selected answer option, Campaign A, is correct because in Microsoft Advertising, when a product appears in both a high-priority campaign and a low-priority campaign, the high-priority campaign (Campaign A) will take precedence. Even though the bid in the low-priority campaign (Campaign B) is higher, the priority setting determines which campaign's ad will be shown for the relevant query. A higher bid in a lower-priority campaign does not override the higher priority setting of another campaign. Therefore, Campaign A, with the high priority setting, will be used for the relevant query, ensuring that the ad from the high-priority campaign is shown, regardless of the bid difference.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed