What does CPC stand for?

Cost per completion

Clicks per campaign

Cost per click

Cost per campaign


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What does CPC stand for?


Explanation: The selected answer option, **Cost per click**, is correct because CPC stands for 'Cost per click.' It is a key metric in digital advertising that measures how much an advertiser pays each time a user clicks on their ad. CPC helps advertisers determine the efficiency of their campaigns by indicating the cost incurred to drive traffic to their website or landing page. This model is commonly used in search advertising and display advertising, where advertisers only pay when a user engages with their ad by clicking on it, rather than for impressions or other interactions. It is essential for managing budgets and optimizing ad performance.

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