Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

Enhanced cost per click

Target return on advertising spend

Maximize clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?


Explanation: The selected answer option, **Enhanced cost per click**, is correct because it is a bid strategy that Hugo can use when employing a third-party bid management tool for his shopping campaign. Enhanced cost per click (ECPC) allows for automated adjustments to manual bids based on the likelihood of a conversion, helping to maximize the effectiveness of the campaign while giving some level of control over the bids. This bid strategy can work seamlessly with third-party bid management tools, which often rely on ECPC to make real-time adjustments. The other bid strategies, **Target return on advertising spend (ROAS)** and **Maximize clicks**, can also be used in some cases, but ECPC is more compatible with third-party tools that manage bids in a more flexible, manual way, providing the advantage of automation while still retaining some level of manual control over the bids.

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