Which of the following is a best practice for shopping campaign structures?

Break out product groups by value, then bid accordingly

The more granular your product group, the lower the bid

Bid higher on all product 'catch-all' product groups

Do not bid on granular product groups


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which of the following is a best practice for shopping campaign structures?


Explanation: The selected answer option, **Break out product groups by value, then bid accordingly**, is correct because this approach helps optimize shopping campaign structures by focusing bids based on the value of the product groups. By segmenting products into distinct groups based on factors like profitability or sales performance, advertisers can assign higher bids to high-value groups, ensuring they receive optimal visibility and more opportunities to convert. This allows for more strategic and efficient budget allocation, maximizing the return on ad spend. The other options are incorrect because bidding lower on more granular product groups or not bidding on them at all could limit the campaign's effectiveness. Similarly, bidding higher on all 'catch-all' product groups without considering the value of individual products can lead to inefficient budget use. Therefore, structuring the campaign with consideration for product value and adjusting bids accordingly is the most effective best practice.

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