Auction Banners are a CPM, impression-based on-site solution for brands who want to increase brand awareness. True or false?

The statement is True because Auction Banners are a Cost-Per-Thousand (CPM), impression-based on-site solution specifically designed for brands that want to increase brand awareness. With this model, advertisers pay based on the number of impressions their ad receives, rather than on user clicks or conversions, making it an effective strategy for maximizing visibility and exposure. Auction Banners allow brands to reach a broad audience by displaying their ads on high-traffic retail sites, increasing brand recognition among shoppers who may not be immediately in a buying mindset. This approach is ideal for advertisers aiming to boost awareness and establish their brand presence in the market.