Contoso Kitchen Appliances sells their products through retailers and wants to better promote their products to in-market shoppers. Why should their advertisers consider using Microsoft Retail Media? Select all that apply.

The dashboard and reporting tool enable advertisers to easily gather campaign insights and make in-flight optimizations.

Retail Media Offsite empowers brands to reach retailers' first-party shoppers wherever they are through a unified approach to retail media.

Retail Media Onsite helps brands reach shoppers based on their information collected by third - party cookies.


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Contoso Kitchen Appliances sells their products through retailers and wants to better promote their products to in-market shoppers. Why should their advertisers consider using Microsoft Retail Media? Select all that apply.


Explanation: The selected answer options are **correct** because Microsoft Retail Media provides valuable benefits for brands like Contoso Kitchen Appliances looking to better promote their products to in-market shoppers. Firstly, **the dashboard and reporting tool enable advertisers to easily gather campaign insights and make in-flight optimizations**, which allows brands to monitor their campaign performance in real time and make adjustments to improve results as the campaign progresses. This feature is critical for optimizing ad spend and maximizing ROI. Secondly, **Retail Media Offsite empowers brands to reach retailers' first-party shoppers wherever they are through a unified approach to retail media**, meaning that brands can extend their reach beyond the retailer's site and engage with shoppers across various platforms, such as social media and other third-party properties, using first-party data. This helps brands continue to connect with potential customers even after they leave the retailer's website. These benefits highlight why Microsoft Retail Media is an effective solution for brands wanting to drive targeted traffic and increase sales through a comprehensive advertising approach.

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