Microsoft Retail Media platform's (powered by PromotelQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?

True

False


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Microsoft Retail Media platform’s (powered by PromotelQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?


Explanation: The statement is **True** because Microsoft Retail Media platform's (powered by PromotelQ) Product Listing Ads (PLAs) primarily use category as their targeting method to serve ads to onsite shoppers. By targeting shoppers based on the categories they are browsing, PLAs are able to reach consumers who are most likely to be interested in the products being advertised. This type of targeting helps ensure that the ads are shown to a relevant audience, increasing the chances of conversion. Category-based targeting leverages the shopper's intent and behavior, making it an effective strategy for driving sales, as it connects products with the right audience at the right time within the shopping journey.

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