Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.

Even/Dynamic Pacing

Front-Loaded Pacing

Day Parting

Weekly Pacing


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.


Explanation: The selected answer options are **correct** because the Microsoft Retail Media platform (powered by PromotelQ) offers **Even/Dynamic Pacing** and **Front-Loaded Pacing** as primary pacing methods for managing campaign delivery. **Even/Dynamic Pacing** distributes the campaign budget evenly across the entire duration, adjusting delivery dynamically based on performance and remaining budget, ensuring that the ad spend is optimized over time without exhausting the budget too early or too late. On the other hand, **Front-Loaded Pacing** spends the majority of the budget early in the campaign, aiming for quick visibility and high initial exposure, which is ideal for advertisers who want to generate rapid brand awareness or reach a large audience in a short period. Although **Day Parting** and **Weekly Pacing** can be useful for specific campaign strategies, they are not considered the primary pacing methods in the Microsoft Retail Media platform.

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