Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?

Ensure they do not target too granularly.

Add image extensions to their campaign and account levels.

Set up UET and conversion tracking.

Always select enhanced CPC bid strategy.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?


Explanation: The selected answer options, **Ensure they do not target too granularly**, **Add image extensions to their campaign and account levels**, and **Set up UET and conversion tracking**, are correct because they provide key strategies to optimize search campaigns for multi-channel success. **Ensuring they do not target too granularly** helps avoid overly restrictive targeting, which can limit the campaign's reach and effectiveness across multiple channels. **Adding image extensions to their campaign and account levels** enhances the visual appeal of ads, making them more engaging across different devices and platforms, which is crucial for multi-channel success. **Setting up UET (Universal Event Tracking) and conversion tracking** enables Martha to track user actions and measure campaign performance across various channels, allowing for better attribution and optimization of campaigns. These steps ensure that Martha's campaigns are broad-reaching, visually compelling, and measurable, key elements for multi-channel success.

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