What does 'CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

How much ads spend per each display (= Ad Spend / Impressions)

How many times shoppers view ads after being shown to it. (= Views / Impressions)

How many product purchase generated after ads being shown to shoppers. (= Conversions / Impressions)

How many times shoppers click into your ads after being shown to it. (= Clicks / Impressions)


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What does ‘CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?


Explanation: The selected answer option is **correct** because 'CTR' in the Microsoft Retail Media platform (powered by PromotelQ) stands for **how many times shoppers click into your ads after being shown to it (= Clicks / Impressions)**. CTR, or Click-Through Rate, is a key performance metric that measures the effectiveness of an ad in driving user engagement. It is calculated by dividing the number of clicks on the ad by the number of times the ad is shown (impressions), providing a percentage that reflects how often viewers click on the ad after seeing it. A higher CTR typically indicates that the ad is relevant and compelling to the audience, leading to increased interaction with the advertised product. This metric is crucial for understanding how well an ad is capturing attention and driving traffic to product pages or other target destinations.

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