What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

The cost for each shopper click made to your campaigns

The cost for each shopper view made to your campaigns

The cost for each time your campaigns show to shoppers

The cost for each purchase made by shoppers after engaging with your campaigns


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What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?


Explanation: The selected answer option is **correct** because 'CPC' in the Microsoft Retail Media platform (powered by PromotelQ) stands for **the cost for each shopper click made to your campaigns**. CPC, or Cost-Per-Click, is a pricing model used in digital advertising where advertisers are charged each time a shopper clicks on an ad. This model is commonly used for campaigns focused on driving engagement and traffic, as advertisers only pay when their ad results in an actionable interaction, i.e., when the shopper actively clicks on the ad. By using the CPC model, advertisers can optimize their campaigns to focus on generating clicks and maximizing traffic, which can eventually lead to higher conversion rates if the ad is compelling enough to drive purchases.

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