What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

Cost per thousand clicks

Cost per thousand impressions

Cost per multi-touch attribution

Cost per sale


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What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?


Explanation: The selected answer option is **correct** because 'CPM' in the Microsoft Retail Media platform (powered by PromotelQ) stands for **cost per thousand impressions**. This pricing model refers to the cost an advertiser pays for every 1,000 times their ad is shown or served to shoppers. CPM is commonly used for campaigns focused on brand awareness and visibility, as it allows advertisers to pay for the exposure their ad receives rather than the direct actions (such as clicks or conversions) taken by the shopper. This model helps advertisers track how effectively their campaigns are reaching a broad audience, making it ideal for campaigns aiming to increase product awareness and maximize the number of potential customers who see the ad.

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