What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?

100%

300%

1,000% +


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What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?


Explanation: The selected answer option is **correct** because a **300%** Return on Ad Spend (ROAS) is generally considered a good benchmark for onsite campaigns in the Microsoft Retail Media platform. A ROAS of 300% means that for every dollar spent on the campaign, the advertiser is generating three dollars in revenue, which is considered a strong return in the advertising industry. This benchmark reflects a balanced and effective campaign that is driving significant sales while maintaining efficient ad spend. While higher ROAS figures (such as 1,000%+) are possible in some highly optimized campaigns, 300% is typically a reasonable and achievable goal for most advertisers, indicating that the campaign is performing well and delivering substantial returns on investment.

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