What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.

CTR

Campaign name

Spend-through

ROAS


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.


Explanation: The selected answer options are **correct** because both **Spend-through** and **ROAS** are key metrics to monitor when optimizing retail media campaigns. **Spend-through** refers to the total amount of money spent on the campaign relative to the budget, helping advertisers track whether they are staying within their allocated budget and how effectively their ad spend is being utilized. Monitoring spend-through ensures that the campaign's financial performance aligns with the set goals. **ROAS (Return on Ad Spend)** is another critical metric, as it measures the revenue generated for each dollar spent on the campaign, indicating how effectively the campaign is driving sales and providing a return on investment. By focusing on these two metrics, advertisers can assess both the efficiency of their spend and the overall effectiveness of their campaigns in generating profitable results. Although **CTR (Click-Through Rate)** is also important, the focus on **Spend-through** and **ROAS** provides a deeper understanding of campaign performance in terms of both cost and revenue generation. **Campaign name**, on the other hand, is not a performance metric and does not directly influence optimization decisions.

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