Which campaign optimization strategies should you take when your PLA campaigns have low spend-through but a high ROAS? Select all that apply.

Increase bid

Decrease bid

Add SKUs to campaign

Remove low performing targets


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which campaign optimization strategies should you take when your PLA campaigns have low spend-through but a high ROAS? Select all that apply.


Explanation: The selected answer options are **correct** because when a PLA (Product Listing Ad) campaign has low spend-through but a high ROAS, the focus should be on increasing visibility and expanding the campaign's reach while maintaining high return on ad spend. **Increasing the bid** is an effective strategy because it allows the campaign to compete more aggressively for ad placements, potentially driving more impressions and clicks, which can help increase spend-through without sacrificing ROAS. Additionally, **adding SKUs to the campaign** is another important strategy, as it broadens the range of products being advertised, thereby increasing the likelihood of attracting more shoppers and driving additional conversions. By including more relevant products, the campaign can tap into a larger audience and maintain the high ROAS. While **decreasing the bid** and **removing low performing targets** could be useful strategies in other scenarios, in this case, they would likely reduce visibility and lower overall spend-through, which contradicts the goal of improving campaign reach while maintaining strong ROAS.

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