Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use?

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Keyword Planner

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Explanation: The selected answer option is **correct** because **Keyword Planner** is the Microsoft Advertising tool that Sarbjit should use to research keywords, compare impression share, and customize bids. Keyword Planner is a comprehensive tool designed to help advertisers discover new keywords, evaluate their potential performance, and make data-driven decisions for optimizing campaigns. By using Keyword Planner, Sarbjit can explore keyword suggestions, see expected impression share and traffic forecasts, and adjust bids to maximize campaign performance. It provides insights into search volume, competition, and cost-per-click (CPC), enabling advertisers to make informed decisions about their keyword strategies. This makes it an essential tool for keyword research and bid management, which are key components of running successful campaigns.

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Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use?