Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?

Negative keyword conflict report

Search Term report

Share of Voice report

Billing Statement report


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?


Explanation: The selected answer option is **correct** because the **Share of Voice report** is the appropriate report for Maria-Jose to run in order to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. The Share of Voice report provides valuable insights into how well a campaign is performing in terms of visibility and competition. It shows metrics like the total number of impressions, the percentage of impressions compared to the total available impressions for a given search query, and how much of the potential share of impressions was lost due to budget or bid constraints. This report is crucial for understanding the effectiveness of a campaign in capturing its fair share of exposure and identifying areas where increasing the budget or adjusting bids could help improve performance.

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