Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select?

Shared

Individual

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Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select?

Explanation: The selected answer option is **correct** because **Shared** budget is the best option for Contoso Bikes to ensure that if one campaign is attracting a lot of traffic on a given day, it can take budget from other campaigns. A shared budget allows multiple campaigns to draw from the same pool of funds, enabling more flexibility and optimization of ad spend across different campaigns. If one campaign is performing well and driving more traffic, it can automatically allocate more budget to itself, while other campaigns with lower performance can consume less of the budget. This helps maximize the overall efficiency of the ad spend by directing more resources to the campaigns that are yielding better results. In contrast, an **individual** budget limits each campaign to its own allocated amount, which may restrict the ability to shift funds dynamically based on performance.

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Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select?