Cesar's online Jewelry Store is choosing an automated bidding strategy. Without constantly managing their bids, they want to specify the percentage of times their ad is displayed compared to their competitors in a given position on the search engine results page. Which bid strategy should they choose?

Target impression share

Target cost-per action

Maximize clicks

Maximum conversions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Cesar’s online Jewelry Store is choosing an automated bidding strategy. Without constantly managing their bids, they want to specify the percentage of times their ad is displayed compared to their competitors in a given position on the search engine results page. Which bid strategy should they choose?


Explanation: The selected answer option is **correct** because **Target impression share** is the ideal automated bidding strategy for Cesar’s online Jewelry Store to use when they want to specify the percentage of times their ad is displayed compared to their competitors in a given position on the search engine results page. The **Target impression share** strategy allows advertisers to set a target for how often their ads appear in specific positions (e.g., top of the page or anywhere on the page) relative to competing ads, without having to manually adjust bids. This strategy automatically adjusts the bids to meet the desired impression share goal, ensuring that the ad appears as frequently as possible within the targeted position. This is particularly useful for Cesar's store, as it enables them to increase brand visibility and maintain a competitive presence on the search results page without constant bid management.

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