Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add?

Page number

Product ID

Page type

Product name


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Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add?


Explanation: The selected answer options are **correct** because in order for Lilly to start using dynamic remarketing on her campaigns, she will need to add the **Product ID** and **Page type** parameters to the existing Universal Event Tracking (UET) tag. Dynamic remarketing relies on these additional parameters to show personalized ads based on the specific products that users have interacted with on the website. **Product ID** helps identify the exact products a user has viewed, added to their cart, or interacted with, allowing for more targeted and relevant ad delivery. **Page type** refers to the type of page a user is visiting (e.g., product page, category page, or checkout page), which helps categorize the user's intent and behavior, enabling dynamic ad content to be tailored accordingly. These parameters are essential for creating personalized, behavior-based ads that encourage users to return and complete actions, such as purchases.

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