Arlo has applied targeting at both the campaign level and ad group level to his campaign. Which level will take priority?

The selected answer option is correct because the ad group target is prioritized when both campaign-level and ad group-level targeting are applied. In Microsoft Advertising, targeting settings applied at the ad group level override those set at the campaign level. This means that if there is a conflict or difference between the two levels, the settings at the more specific ad group level will take precedence, ensuring that the ad group settings directly control which audience is targeted. This allows for more granular control over the targeting of ads within a campaign, as advertisers can fine-tune their audience targeting for each ad group based on specific goals or strategies, while still having a broader campaign-level targeting strategy in place.